Rafay Jawad- Founder & CEO

Rafay founded Obvious Labs out of his passion for solving complex problems and love for innovative and creative consumer products. 

He has past experience working across over a dozen industries in North America and EMEA, ranging from retail, fashion, agriculture, manufacturing, real-estate to public sector. 

He has launched high impact social startups, led strategy for Family Offices and also worked with Amazon as a consultant. His last stint, prior to setting up Obvious Labs, was working with McKinsey & Company for their EMEA office. 

His expertise is in innovation, brand and product development & strategy. 

Rafay holds an MBA from Babson College and a Master in Design Engineering from Harvard University.

He is a naturally talented artist, an avid car enthusiast and has an undying love for animals.